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Chinese Partners Opt Out Of NBA Deals


The NBA is currently facing a dilemma wherein almost all Chinese associates decided to opt-out of or temporarily suspend their deals with the league. 

Officially, the National Basketball Association has twenty-five colleagues that have thirteen Chinese businesses. Eleven of the thirteen companies decided to announce their backing out publicly, which ultimately increases the strain with the league.

According to CNBC, the following companies have withdrawn their deals with the NBA:

  • Migu Video
  • WuZun
  • Xiaoyin Technology
  • China Mengniu Dairy
  • EHi Car Rental
  • Master Kong
  • Ctrip.com
  • Anta Sports
  • Changhong
  • Dicos
  • Meiling

Although there are still two companies who have not suspended their deals, they have given no statements as of the moment. In addition to this, others have also recently decided to back out are Tencent, Vivo, and Luckin Coffee.

China currently holds the record for having the highest number of population as well as the second-largest economic status, which makes them an essential part of the league’s markets. The deals began to crumble because of the tweet of Daryl Morey, the general manager of the Houston Rockets. 

Morey showed his support for the recent Hongkong protests that were against the government. Although he immediately removed the tweet and apologized, the internet quickly followed, and many citizens of China expressed their anger and dismay.

The National Basketball Association delivered a public statement to China’s social media platform, Weibo. The CNBC translated the speech from English to Chinese and found noticeable dissimilarities. Citizens of the United States criticized the Chinese version because of the tone, which was apologetic.